Lanes open at dawn

Sundial Swim Club

Identity

A membership kit built around one rising shape, fanned out across a season of cards.

Sample case study. We began with paper, not a screen: cut, fold, argue, repeat.

What we made

  • A system small enough to stamp

  • Print, packaging and motion from one idea

  • Guidelines the team actually uses

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Foldline is a sample studio. Every name, client and number on this site is fictional.

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